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Monthly Archives: January 2011
Attenshun Ad Writer’s: Grammar’s Important
Summary: One certainly doesn’t need to be a hardcore grammarian on the level of the late David Foster Wallace, but ad writers, on any career level and no matter the size of the client or budget, should pay extremely close … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Which Came First: The Campaign or the New-Fangled Word?
Summary: Apple trademarked it, Sesame Street sang about it, and the American Dialect Society voted for it. The winning word of the year is “app.” Should we really be surprised? This popular word, which happens to be the first three … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Thinning Line Between Specializing and Typecasting
Summary: Within every industry lies the Catch-22 of specializing and typecasting. Using specialization as a way to stay marketable has become common practice, and specializing is all good until you want to expand your horizons. And in the world of … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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