Monthly Archives: January 2011

How Improv Improves Advertising

Summary: We all know that improv is designed to push people out of their comfort zones and make them think on their feet. Businesses are using improv as a way to develop leadership skills and strengthen communication in the workplace. … Continue reading

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Are You Ready for Some Giveaways?

Summary: Before you could say, “Pittsburgh Steelers and Green Bay Packers,” the sponsors had Super Bowl XLV strategic plans in play, aiming to score big in the marketing field. This year’s Super Bowl event, described as the “Giveaway Bowl” by … Continue reading

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Don’t Blame Your Obesity On Starbucks. Blame Yourself.

Summary: By now, unless you live under a rock or frequent a coffee house not offering free Wi-Fi, you’ve more than likely heard that Starbucks will, starting in May at all U.S. locations, make available a 31-ounce coffee (or tea … Continue reading

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