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Monthly Archives: December 2010
Follow the Money, Find the Audience
Summary: Take a look at any fishing lake and it’s a pretty good bet that the cluster of boats is sitting over the fish. Media Buyers and potential customers are pretty much the same: Buyers tend to gather around media … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Replace Vague Terminology In Advertising
Summary: To explain why some advertising campaigns were successful and others were not, legendary ad man, Rosser Reeves theorized that the difference was successful ads had a Unique Selling Proposition. The theory was composed of three elements. First, the advertisement … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Replace Vauge Terminology In Advertising
Summary: To explain why some advertising campaigns were successful and others were not, legendary ad man, Rosser Reeves theorized that the difference was successful ads had a Unique Selling Proposition. The theory was composed of three elements. First, the advertisement … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
Leave a comment