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Monthly Archives: December 2010
Gap Sends Conflicting Messages This Holiday Season
Summary: Gap is at it once again, and I’m not talking about the company logo change problem. Brandweek and BrandChannel.com recently reported on a Gap campaign gone wrong. The company attempted to raise money for a charitable campaign by selling … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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It’s Time to Embrace Content Management Systems
Summary: In an economy besieged by downsizing, many companies don’t have the luxury of employing someone on staff who knows enough about programming to keep their website up-to-date. They can hire a good company to design and develop the site, … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Why It Pays to Think Like an Athlete
Summary: Just as fast as you can say, “Holy superathlete, Batman,” these “A” guys are showing off cerebral skills in addition to physical prowess, and they’re making sure they stake claim to their big ideas. Athletes who coin popular phrases … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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