Monthly Archives: December 2010

Summary: Raphael Yakoby brought glamour to the liquor aisle in 2007 in the form of Nuvo, a sparking liqueur that blends “French vodka, white wine and fruit juice.” The drink is presented in mesmerizing containers that look as though they … Continue reading →

Summary: One of the primary concepts I try to instill in my students is that learning never stops. It’s especially true in radio, television, and film production, which are today’s playgrounds for advertisers. The interdisciplinary arts of film and video … Continue reading →

Summary: Trends in advertising creative, like trends in everything else, are fleeting. Here today, tired tomorrow, gone the day after that. With this in mind, what’s up with the trend of using made-up words in advertising copy? Could it permanently … Continue reading →