Monthly Archives: October 2010

Creative Application Counters Buying Blunders

Summary: There are no ugly ducklings, just poor ones. When you consider the before-and-after shots on the Web and in fashion magazines, it becomes questionable whether beauty really is skin-deep or just a matter of having deep pockets to attain … Continue reading

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O2, Placecast Erect a Geo-fence to Herd Consumers

Summary: O2, a leading communications company for consumers and businesses in the United Kingdom, and Placecast, a pioneer in mobile applications for location-based media, launched the first location-based mobile marketing campaign across the pond. Brands using the O2/Placecast service soon … Continue reading

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The ‘Golden’ Gal With the Midas Touch

Summary: As white-hot as her frosted 1960s ‘do, Betty White remains on fire. For more than 60 years, she has been America’s Sweetheart (version 2.0), paving the way for elderly stars to say inappropriate things. As if her career wasn’t … Continue reading

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