Monthly Archives: September 2010

Newspaper Advertising Rates Fail to Deliver

Summary: Ad spending is on the mend following two years of falling revenues, according to a press release from SNL Kagan. The research firm cites spending in all categories — with the exceptions of direct mail and newspapers — is … Continue reading

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Domino’s Clings to a Stale Marketing Recipe

Summary: Domino’s Pizza’s attachment to its customers is almost like that significant (or insignificant) other who constantly asks, “Are you OK? Is everything OK? You still like me right? We are good, right?” The desperation in the new push for … Continue reading

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Microsoft’s Latest Ad Leaves Viewers Seeing Double

Summary: Remember the “Double Rainbow Guy”? If you saw him, how could you forget? Basically, the video’s premise is that some hiker is walking through a wooded area in Yosemite National Park and comes across a stretch where he can … Continue reading

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