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Monthly Archives: August 2010
The Swinging Pendulum of the Advertising Jingle
Summary: Advertising jingles are something that we love to hate but secretly hate to love. We hum them at bus stops and sing them in the shower. Sometimes (when done correctly), we even associate the correct brand with the right … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Social Media Is Not Advertising, and Other Words to Live By
Summary: I have been around the marketing and advertising block a time or two, and I’ve seen some changes — some great and some not-so-great changes. However, with the advent of social media, I have seen a series of trends … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Will Steve Slater’s Marketing Potential Take Flight?
Summary: Three cheers for the red, white, and JetBlue flight attendant who got mad as Howard Beale from “Network” and decided he wasn’t going to take it anymore. Steve Slater created a better advertising campaign than any Madison Avenue team … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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