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Monthly Archives: August 2010
Will Svedka’s Campaign Work Out?
Summary: How do you like your vodka, with a splash of endorphins? Yes, fitness and alcohol comprise the latest recipe at David Barton Gyms in Chicago, Miami, and New York City. The concept began when the gyms initiated a cocktail … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Traditional and Digital Agencies: Partnership or Dysfunctional Marriage?
Summary: For clients, the union of a separate traditional and digital agency working on their business can be a match made in heaven. Each brings their unique expertise to the partnership, but like a Facebook status often reads, it’s complicated. … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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The Pros of Pro Bono
Summary: I recently read an article that made me sit back in my chair and take stock. The article was about a Texas-based advertising agency that had lost much of their existing business amid the recession and was struggling to … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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