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Monthly Archives: July 2010
The Envelope, Please
Summary: For those who haven’t seen Fox’s comedic musical TV show, “Glee,” you might want take note. It grabbed top honors with 19 nominations for this year’s Emmy Awards, which Jimmy Fallon hosts Aug. 29. ABC’s “Modern Family” ran a … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Lessons Learned From Reality TV
Summary: I’m no big fan of “The Real Housewives of New York City,” but lately I’ve seen a couple of the episodes and its spin-off “Bethenny Getting Married?” and the wrap where Bravo brings the housewives together to discuss the … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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Don’t Touch That Dial: Creative Spots Signal Resurgence
Summary: There’s little buzz about radio online these days. With flashy YouTube videos and killer graphic executions, radio ads just don’t seem to “play” online. This is interesting and comes in light of PricewaterhouseCoopers’ recent Global Entertainment & Media Outlook … Continue reading
Posted in Advertising, Marketing, Promotions, Uncategorized
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