Summary: There are some cases where the adage “all new business is good business” does not ring true. In the advertising industry, especially as a small shop or freelancer, there are few instances when a potential client is turned down. In AdLand, it is usually feast or famine. Sometimes during the year we don’t have the luxury to sit back and choose which clients we want.

Summary: There are some cases where the adage “all new business is good business” does not ring true. In the advertising industry, especially as a small shop or freelancer, there are few instances when a potential client is turned down. In AdLand, it is usually feast or famine. Sometimes during the year we don’t have the luxury to sit back and choose which clients we want.